Branding Success Factor #2

Develop and articulate a clear brand promise.  Brand can play an important role in pushing the organization to develop a succinct, clear articulation of its core purpose.  Internally constituents are able to articulate a consistent message while externally potential constituents

Branding Success Factor #2

Develop and articulate a clear brand promise.  Brand can play an important role in pushing the organization to develop a succinct, clear articulation of its core purpose.  Internally constituents are able to articulate a consistent message while externally potential constituents

Branding Success Factor #1

Be clear about how the organization and its leaders are defining the concept of brand. Begin by asking people within your organization to describe what the concept of brand means to them. Some people will highlight traditional branding activities such

Branding Success Factor #1

Be clear about how the organization and its leaders are defining the concept of brand. Begin by asking people within your organization to describe what the concept of brand means to them. Some people will highlight traditional branding activities such

Like it or not, you have an online brand!!

Here we are hurtling towards the end of 2013 and I’m astonished when I continue to hear NPO leaders say the following about building their online brand: “I don’t trust it.  It could be damaging” “How do we control what

Like it or not, you have an online brand!!

Here we are hurtling towards the end of 2013 and I’m astonished when I continue to hear NPO leaders say the following about building their online brand: “I don’t trust it.  It could be damaging” “How do we control what

Do you have an Online Community?

An NPO needs to consider how to leverage and expand its community of ‘active loyalists’ for the benefit of the social mission. Most commonly, NPOs have been exceptionally talented at creating offline communities, however the most promising opportunities are emerging

Do you have an Online Community?

An NPO needs to consider how to leverage and expand its community of ‘active loyalists’ for the benefit of the social mission. Most commonly, NPOs have been exceptionally talented at creating offline communities, however the most promising opportunities are emerging

The Size of the Pie

In a recent conversation I heard a local business owner shrug off a risk he was taking by saying ‘you have to spend money to make money’.   True for the for-profit sector but can we say the same for the

The Size of the Pie

In a recent conversation I heard a local business owner shrug off a risk he was taking by saying ‘you have to spend money to make money’.   True for the for-profit sector but can we say the same for the

Compelling Collective Impact by Building New ‘Boxes’

Over the past couple of weeks I have been mulling over the following question; in what ways can/should the outcomes of a NPO’s program, initiative or service be amenable to creating new ‘boxes’? At present, NPOs often have the best

Compelling Collective Impact by Building New ‘Boxes’

Over the past couple of weeks I have been mulling over the following question; in what ways can/should the outcomes of a NPO’s program, initiative or service be amenable to creating new ‘boxes’? At present, NPOs often have the best

Two Tips for Building the Brand Promise

A few weeks ago while eating at the local Boston Pizza, I asked a friend if he might like to try a different place next time.  “Why?” he asked “at BPs I always know what I’m going to get”   For

Two Tips for Building the Brand Promise

A few weeks ago while eating at the local Boston Pizza, I asked a friend if he might like to try a different place next time.  “Why?” he asked “at BPs I always know what I’m going to get”   For