As many of you know, I am in the final stages of completing my MBA in Community Economic Development from Cape Breton University. Studying in this program was the inspiration for this blog because it mixes for-profit concepts with not-for-profit practice. My capstone project is exploring how NPOs can build, maintain and leverage their brand to enhance their social impact.
Moving forward I will be posting links, ideas, concepts, articles, lessons and questions I have encountered throughout the process of writing my paper and conducting my research. I encourage and welcome your feedback, comments, suggestions and ideas that add to the discussion.