Origins of The Social Margin

As many of you know, I am in the final stages of completing my MBA in Community Economic Development from Cape Breton University.  Studying in this program was the inspiration for this blog because it mixes for-profit concepts with not-for-profit practice.  My capstone project is exploring how NPOs can build, maintain and leverage their brand to enhance their social impact.

Moving forward I will be posting links, ideas, concepts, articles, lessons and questions I have encountered throughout the process of writing my paper and conducting my research.  I encourage and welcome your feedback, comments, suggestions and ideas that add to the discussion.

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About Darcy McDonald

Exploring the intersection between social innovation and evaluation.

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