The Power of Stories and the Making of Legends

Converting your brand from a story to a legend.

The Power of Stories and the Making of Legends

Converting your brand from a story to a legend.

Sometimes it’s good to be a Zero!

I’ve been making my way through Chris Hadfield’s interesting book entitled An Astronaut’s Guide To Life On Earth in which he describes life in space and the lessons he learned throughout his lifelong quest to become an astronaut.  Although I

Sometimes it’s good to be a Zero!

I’ve been making my way through Chris Hadfield’s interesting book entitled An Astronaut’s Guide To Life On Earth in which he describes life in space and the lessons he learned throughout his lifelong quest to become an astronaut.  Although I

Measuring your brand’s performance is not as hard as you think!

Prompted by a challenge from a colleague a few months ago, I have immersed myself in the world of brand equity measurement to answer the question; how do I know my branding efforts are having an impact? Although definitively measuring

Measuring your brand’s performance is not as hard as you think!

Prompted by a challenge from a colleague a few months ago, I have immersed myself in the world of brand equity measurement to answer the question; how do I know my branding efforts are having an impact? Although definitively measuring

2 Questions that Need Answers Before Starting with Social Media

A friend of mine operates a small NPO with a staff of 5-7 dedicated talented folks. During lunch one afternoon he mentioned his intention to begin using social media tools more effectively….but admitted being overwhelmed by the growing multitude of

2 Questions that Need Answers Before Starting with Social Media

A friend of mine operates a small NPO with a staff of 5-7 dedicated talented folks. During lunch one afternoon he mentioned his intention to begin using social media tools more effectively….but admitted being overwhelmed by the growing multitude of

Branding Success Factor 5

Constant evaluation and iteration. They say the only constant is change. And your brand should be no different. Even though you may feel your branding initiative is ‘finished’, it needs to change over time to accommodate changes in the organization

Branding Success Factor 5

Constant evaluation and iteration. They say the only constant is change. And your brand should be no different. Even though you may feel your branding initiative is ‘finished’, it needs to change over time to accommodate changes in the organization

Branding Success Factor 4

Create new ‘markets’ for your mission.  Over the past few weeks I’ve had conversations with folks from organizations representing the various needs demonstrated by people in the homeless population in Edmonton.  Throughout the conversations, one dominant theme emerged; solving the

Branding Success Factor 4

Create new ‘markets’ for your mission.  Over the past few weeks I’ve had conversations with folks from organizations representing the various needs demonstrated by people in the homeless population in Edmonton.  Throughout the conversations, one dominant theme emerged; solving the

Branding Success Factor #3

Make organizational change where necessary to ensure resources are dedicated to the branding initiative The most common obstacle to branding mentioned by NPOs is the inaccessibility of branding expertise.  Since they do not have budget lines to pay for branding

Branding Success Factor #3

Make organizational change where necessary to ensure resources are dedicated to the branding initiative The most common obstacle to branding mentioned by NPOs is the inaccessibility of branding expertise.  Since they do not have budget lines to pay for branding